Founder of Auntie Anne’s® · Speaker · Author
From pretzels
to purpose.
Anne Beiler grew up Amish with an eighth-grade education and built the world’s largest pretzel franchise. Today, she shares the story behind the success: nearly losing everything, finding purpose in the pain, and learning to lead.
Anne’s story
The story behind the famous pretzel.
Anne opened a pretzel stand at a Pennsylvania farmers’ market to fund her husband Jonas’s dream of free counseling for families in crisis. It grew into Auntie Anne’s®. Behind the success were years of grief and silence, and the freedom she found when she finally told her story.
“Deeply moving, almost unbelievable.”
TIME, on Anne’s documentary
Speaking
A once-in-a-lifetime story for your stage.
For business and leadership events, women’s conferences, universities, nonprofits and churches. Every talk is tailored to the room.
“Sponsors of our Women in Leadership dinner still talk about how inspirational Auntie Anne was that night.”
Books & resources
From Anne’s bookshelf.
Book + course
Overcome and Lead
Memoir
Twist of Faith
Book
The Secret Lies Within
Cookbook
Come to the Table
Blog & Podcast
Pull up a chair.
Stories, lessons and honest conversations on faith, healing and finding your voice.
A free guide
Sharing your story is the first step toward freedom.
Not sure where to start? Don’t think you have a story? Scared to open up? Anne’s StoryStarter Guide walks you through it, one gentle question at a time.
You'll also get Anne's occasional emails. Unsubscribe anytime.
Sharing my story for God’s glory.
Explore
Courses